Full management of Google Ads, Meta Ads and Microsoft Ads.
Google Ads is the recommended starting point for local and trade businesses (including Local Service Ads).
For local and service-based businesses, Google Ads captures people at the exact moment they're searching for what you offer — the highest-intent traffic of any platform. It's why I recommend it as the foundation of every campaign, with Meta and Microsoft layered on afterwards.
Local Service Ads: For trades and local service businesses specifically, Local Service Ads let you appear at the very top of Google, pay per lead rather than per click — a strong trust signal that traditional search ads can't offer.
That's why Google Ads is always the foundation of what I do — it captures people who are already actively searching for what you offer. Meta Ads and Microsoft Ads are optional additions on top of that foundation, not replacements for it, and each works in a different way.
Full, end-to-end management of your Google Ads account — built around what actually drives leads and calls for local businesses.
→ Search campaign strategy, built around your services and area
→ Local Service Ads setup and management (pay-per-lead, Google Guaranteed)
→ In-depth keyword research and negative keyword management
→ Ad copy creation and testing
→ Conversion tracking setup (calls, form fills, bookings)
→ Weekly updates and a monthly review call
Once Google Ads is capturing active searchers, Meta Ads adds awareness and retargeting — keeping your business front of mind with people who've shown interest but haven't converted yet.
Meta works differently — it's visual and algorithm-served rather than intent-based, relying on Meta's own targeting rather than active search. It isn't always needed, but for the right brand it's a powerful way to build awareness.
→ Full build and management of Facebook & Instagram campaigns
→ Ad imagery and creative production
→ Retargeting setup for website visitors and Google Ads traffic
→ Pixel and conversion tracking setup
→ Ongoing strategy and optimisation
Microsoft (Bing) Ads is often overlooked, but it consistently sees less competition and lower costs-per-click than Google — a strong, low-effort addition once your Google Ads campaigns are running well.
It mirrors your existing Google campaigns on a smaller scale, with far less traffic but generally cheaper clicks as a result.
→ Full build and management of Microsoft (Bing) campaigns
→ Keyword research tailored to the Microsoft network
→ Ads strategy built on your existing Google/Meta campaign data
→ Conversion tracking setup
Get a free audit and I'll recommend the right starting point for your business — no pressure, no obligation.
FREE ANALYSIS